Elektra Marine: Groupe Beneteau and Fountaine Pajot unite around Alternatives Energies
Elektra Marine: Groupe Beneteau and Fountaine Pajot unite around Alternatives Energies
The 2026 International Multihull Show was the setting for a landmark announcement in the sailing industry. Groupe Beneteau and Fountaine Pajot, two of the most influential groups in recreational boating have formalized their partnership through the creation of Elektra Marine, a joint venture dedicated to deploying high-performance energy management systems and decarbonized propulsion solutions at scale.
Elektra Marine brings together three shareholders with complementary expertise: Alternatives Energies holds an 80% stake, with Cirtem and Eve System each contributing 10%. At the heart of this structure, Alternatives Energies provides the technical and industrial foundation integrating technologies that power the solutions we bring to the recreational boating market.
The joint venture is structured to address one of the sector’s most pressing challenges: making decarbonized propulsion accessible, reliable, and industrially viable for shipyards operating at volume.
A turning point for the nautical industry
The creation of Elektra Marine reflects a broader shift underway across the maritime sector. Regulatory pressure, evolving customer expectations, and the growing maturity of battery and hybrid propulsion technologies are converging to make decarbonization a commercial imperative not just an environmental aspiration. Elektra Marine is designed precisely to meet this moment: structured for scale, backed by industrial partners, and built on proven technology.
The choice of the International Multihull Show as the venue for this announcement is itself significant. Long considered a showcase for innovation in sailing, the show this year welcomed a broader range of brands, shipyards and exhibitors a sign that the sector is opening up and accelerating its transformation. The Elektra Marine announcement was, in that context, a fitting centerpiece.
What about JOOOL and Elektra Marine?
JOOOL is the recreational boating brand of Alternatives Énergies. While Alternatives Énergies operates across the broader maritime and industrial energy sector, JOOOL focuses specifically on the leisure and pleasure craft market bringing the same high-performance energy management expertise to shipyards and boat manufacturers serving private users and charter fleets. As Alternatives Énergies sits at the very core of Elektra Marine, JOOOL naturally stands as the entry point of this technology into the world of recreational sailing. The solutions developed and industrialized through Elektra Marine will be deployed under the JOOOL brand for the pleasure boating market making JOOOL a direct beneficiary of this landmark partnership.
